Dan Harmon’s new series is marrying our oldest myths with our newest tech. Set in Ancient Greece, Fox’s Krapopolis will be distributed and marketed using NFTs, the tokens currently shaking up the crypto and digital art worlds.
At its upfront event on Monday, Fox Entertainment CEO Charlie Collier said the upcoming comedy show will be “the first-ever animated series curated entirely on the blockchain.” It will be accompanied by a marketplace “that will curate and sell digital goods, ranging from NFTs of one-of-a-kind character and background art and GIFs, as well as tokens that provide exclusive social experiences to engage and reward superfans.”
Fox also announced the launch of a new NFT company called Blockchain Creative Labs, through which it will work with clients to set up similar initiatives. “Just as we’re doing this for our own animation,” Collier said, “we will also help your brands connect directly with fans and enthusiasts through NFTs. With and for you, Fox will help art meet brands meet technology.”