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Where Cartoon Brew Readers are From: 2010 Edition

With 2010 drawing to a close, I thought it might be fun to check our stats and find out which studios and schools have driven the most traffic to Cartoon Brew between January and November 2010. We published a similar study of reader traffic for a shorter period of time in early 2009. Since that time, our traffic has skyrocketed, and there have been a lot of shake-ups in the rankings.

Whereas in early 2009, Pixar was the studio network that visited Cartoon Brew most, today it is Disney, followed by DreamWorks. Viacom and Turner have also jumped ahead of Pixar in the number of their visits. All five of these companies have recorded visits in the tens of thousands, as has Blue Sky Studios. The schools that visit us the most are CalArts, Savannah College of Art and Design and Ringling. I limited the list below to entertainment and media companies that have generated at least 1,000 visits in 2010.

See the full list of companies and schools after the jump, along with more analysis of the numbers.

1. Disney Worldwide Services
2. DreamWorks Animation SKG
3. Viacom (Nickelodeon)
4. Turner Broadcasting System (Cartoon Network)
5. Pixar
6. California Institute of the Arts
7. Blue Sky Studios
8. Savannah College of Art and Design
9. Fox Entertainment Group
10. Ringling College of Art and Design
11. Lucasfilm
12. Sheridan College
13. University of Missouri
14. Starz Encore
15. Studio B Productions
16. Electronic Arts
17. Nerd Corps Entertainment
18. University of Southern California
19. Art Institutes International
20. New York University
21. Rochester Institute of Technology
22. Hallmark Cards Inc.
23. University of California Los Angeles
24. Fotokem
25. College for Creative Studies
26. Rhythm & Hues Studios
27. School of Visual Arts
28. Pennsylvania State University
29. Sony North America
30. Bowling Green State University
31. Microsoft Corp
32. NBC Universal
33. Ithaca College
34. Academy of Art University
35. Bent Image Lab
36. Blur Studio Inc.
37. Google Inc.
38. Ubisoft Entertainment
39. Apple Inc.
40. American Greetings
41. Sony Online Entertainment LLC
42. Curious Pictures
43. Minneapolis College of Art and Design
44. Brigham Young University
45. University of Pennsylvania
46. California Institute of Technology
47. University of Central Florida
48. University of Nebraska (Lincoln)
49. Inc.
50. University of Washington
51. Foote Cone & Belding Communications Inc.

There were many companies that had hundreds of visits throughout 2010 but fell short of the one thousand visits mark. Those include Hasbro Inc., Marvel Studios, Laika, Take Two Interactive Software, Scholastic, The New York Times, Activision, Rhythm and Hues India, Filmkameratene, and CBS Corporation. There are also dozens, if not hundreds, of schools and universities that have recorded hundreds of visits so far this year.

It’s important to point out that readers have accessed Cartoon Brew from 65,021 service providers this year. There are hundreds of other providers in between the companies and schools above, and tens of thousands below them. While the majority of our visitors come from outside of these companies and schools, a statistically significant percentage of our readership does come from the list above. In fact, I would be willing to wager that our animation studio and animation student readership surpasses that of any other publication on the Internet, animation-related or otherwise.

Because of our concentrated industry readership, our data often shows hiring and layoff trends at studios. Below are three charts to illustrate what I mean. According to these charts, Hasbro Inc. (The Hub) has been staffing up since last summer, and Marvel Studios did a lot of hiring in October. Meanwhile, our readership from Laika has tumbled. The Laika chart, which dates back to January 2009, shows the magnitude of the post-Coraline drop-off. When they were fully staffed, we used to have hundreds of monthly visits from them; today we are down to just a few dozen.