Do consumers have the appetite for yet another streaming service in an already crowded field of providers? If your streaming service is named Disney+, the answer to that question is a resounding yes.
One day after its launch, the Walt Disney Company reported that it has already achieved 10 million sign-ups. To put that number into perspective, the biggest streaming provider, Netflix, has 158.3 million global subscribers, with 60.6 million of those accounts in the U.S.
It needs to be noted that Netflix identifies all of its subscribers as paying customers, while Disney’s first 10 million may not all be paid subscriptions. That’s because the Disney figure likely includes a significant number of free one-year subscriptions, which are being given away to select customers of Verizon, as part of a distribution deal between the two companies.
