‘Luck’ Is Apple TV+’s Biggest Animated Bet So Far, But Has It Paid Off?

More broadly though, there is some data available that we can work with. We do know that Luck never made it into Nielsen’s Top 10 streaming chart. So, it wasn’t a hit on par with a film like Netflix’s The Sea Beast, which managed to reach number two on the list, only surpassed at the time by Stranger Things.

According to further Nielsen data acquired by Alexander, 2.2 million Apple customers (aged two or older) watched Luck in the U.S. in its first week on Apple TV+. For an Apple original, that’s a decent performance and better than any of the previous five films released on the platform.

While 2.2 million might be a strong number for an Apple original, it’s a small fraction of what movies can accomplish on other, larger platforms. For instance, Pixar’s Lightyear, a historic box office flop for the studio, was viewed by around 12 million people in its first week on Disney+ in the U.S. And that was after a full theatrical release.

Part of what makes Luck so intriguing is the tremendous amount of behind-the-scenes drama that led up to its release. The film boasts a massive $140 million price tag, an A-list voice cast, is the first animated feature for Skydance Animation, is the first feature with John Lasseter as a producer since his high-profile Disney departure, and only managed mixed reviews from critics and audiences.

The conclusion seems to be that it would be harsh to consider Luck a flop, all things considered, but the film was a far cry from a hit. It did better than many of the platform’s other originals and set a solid groundwork for the future of Apple and Skydance to build on, but its larger impact was minimal, especially when compared to films that should be considered its peers.