How is success defined for straight-to-streaming animated features? The metrics by which an Apple film is judged certainly can’t be the same as those of an original on Netflix, Prime Video, or HBO Max.
Julia Alexander at insider industry newsletter Puck recently collected the little available streaming data there is for Apple’s first Skydance Animation original feature Luck, and compared it to what we know about animated films from other platforms to decide whether or not the film was a success for Apple TV+.
Questions about relative success of a straight-to-streaming film are harder to answer for Apple originals than for those of its competitors. The streamer is one of the only major global platforms that refuses to disclose how many subscribers it has, and it doesn’t share streaming data for individual titles. Most analysts think that somewhere around 25 million people subscribe to the service.