Gonna Be, Gonna Be Golden Arches: McDonald’s Goes KPop With Grown-Up Happy Meals
The collaboration turns Netflix’s hit into an interactive brand play, highlighting how fandom-driven storytelling fuels a growing franchise footprint.
The collaboration turns Netflix’s hit into an interactive brand play, highlighting how fandom-driven storytelling fuels a growing franchise footprint.
McDonald’s has also introduced manga-themed packaging and will host a two-night anime-inspired dining experience in Los Angeles.
Theft in the world of advertising is rarely accidental; it is part of the craft.
See if you can guess which one.
If Ronald McDonald wasn’t disturbing enough, McDonald’s has unveiled a creepy-looking animated mascot in the United States called Happy. The Happy Meal box-shaped creature has rubber-hose arms, a huge set of realistic chompers, bulging eyballs, and the McDonald’s arches as eyebrows.
The shape of things to come? Let’s hope not – an ad for McDonald’s from France: (Thanks, Kurtis Findlay)