New Nielsen Report Makes It Clear: Underestimating Anime Is Bad Business
New data reframes anime fandom as a cross-platform, affluent audience, raising questions about industry blind spots and production sustainability.
New data reframes anime fandom as a cross-platform, affluent audience, raising questions about industry blind spots and production sustainability.
‘Bluey’ was the year’s most watched anything, ‘KPop Demon Hunters’ took the top film prize, and Seth MacFarlane won Streaming Icon of the Year.
‘King of the Hill’s’ Hulu revival and ‘South Park’s’ record ratings show heritage animated comedies are thriving with huge audiences on TV and streaming.
‘Bluey’ remains the most-streamed show in the world, with ‘Family Guy’ and ‘Bob’s Burgers’ in fourth and fifth place.
Notably, all seven of the films also had theatrical releases, making a strong argument that a theatrical run can pay dividends for years after a film has left cinemas.
Streaming platform use hit an all-time high in the month, with ‘Bluey’ coming in as the second-most-watched series in the region.
“Luca,” “Moana,” and “Raya” were the most-streamed films of 2021.
Pixar’s “Luca” was the clear winner in the week of June 14–20, clocking up 1.57 billion minutes of viewing time.