When Oren Jacob left his post as CTO at Pixar to start ToyTalk, it wasn’t clear what kinds of projects the new company would undertake. Along with co-founder Martin Reddy, who formerly led software development teams at Pixar, Jacob hinted at interactive apps that kids could communicate with back and forth. Now, the company has released its first project: The Winston Show, an iPad app that falls somewhere between a game and an interactive television show. Aimed at kids around the ages of 6 and 7, the app uses press-and-hold technology to allow players to talk to the game’s characters and receive answers in real time.

In an interview with TechCrunch, Jacob said that he was inspired by watching children talk back to their televisions while watching Blue’s Clues and other shows where characters consistently break the fourth wall. The ToyTalk team took an approach similar to the process of creating an animated film: voice talent, animators, modelers and writers were assembled under the guidance of the company’s director, Bobby Podesta, also a former Pixar employee.

During the process, Podesta led the team in developing an automated lip syncing technique based on speech recognition that will accommodate the thousands of lines of dialogue each character must have to respond to the user’s verbal input. “With more than six hours of content in the app, we knew it would be too much dialog to animate all the lip sync by hand,” Podesta told Digital Media World. “With this in mind, we developed a way to take the show’s character dialog, extract the phonemes from the audio performance, and assign mouth shapes that would then be animated programatically.”

One of the greatest strengths of The Winston Show is that it’s designed to accommodate constant tweaks and improvement from the ToyTalk team. If a child interacting with the game says something that Winston doesn’t understand, he’ll give an appropriate generic response, and the app will record and notify ToyTalk of the instance. And since the app’s recorded dialogue is stored in the cloud, the company can access and update the characters’ dialogue as needed.

The Winston Show may be hard to categorize, but hopefully it’s a sign of things to come. The groundwork for animators jumping into interactive game design was laid thirty years ago with the release of Don Bluth’s Dragon’s Lair. That game was far ahead of its time, but now it seems technology is finally catching up—apps are proving to be an excellent experimental space for new media. Considering nearly one third of ToyTalk’s employees once worked at Pixar, it’s a company worth keeping an eye on as it brings a new perspective of storytelling and design to gaming.

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Chappell Ellison

Chappell Ellison

CHAPPELL ELLISON is an award-winning design writer and critic based in Brooklyn, New York. In addition to contributing to various publications, she has lent her editorial skills to several visual arts-based institutions and companies, including the Museum of Modern Art, Design Observer, Etsy and the Museum of the Moving Image. Chappell regularly lectures at universities and currently teaches at the School of Visual Arts. She blogs often and tweets twice as much.

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