Plask Plask

South Korean tech startup Plask has raised US$2.56 million in pre-Series A funding, as it prepares to bring its automated animation tool to the market.

The technology eliminates the necessity for motion capture by creating animation directly from video motion.

Here are the details:

  • The funding round was led by Smilegate Investment, which was joined by existing investor Naver, as well as new investors KT Investment and Timewise Investment.
  • The company’s web-based Shoot tool automatically converts live-action footage into animation, using deep learning to refine accuracy. Keyframes can then be manually touched up.

  • Founder and CEO Junho Lee told the Maeil Business Newspaper that a three-minute clip of animation with ten characters, done manually, costs around 45 million won (USD$40,268). He claims Shoot brings the cost down to between 30,000 and one million won (USD$25-850).
  • Central to Plask’s pitch is that Shoot can meet growing demand for characters in the metaverse — a cross-platform digital space users inhabit in avatar form — and “interactive virtual entertainment.”
  • Plask’s software is currently in beta-testing mode at animation studios, game developers, and other companies. It is due to launch by the end of the year.
  • Lee said in a statement, “We plan to use our pre-Series A investment to aggressively recruit key talent. Just as the design tool Figma became a standard tool for UI/UX design in just five years, Plask plans to disrupt the global content industry by providing an excellent user experience and solid AI technology.”

Alex Dudok de Wit

Alex Dudok de Wit

Alex Dudok de Wit is Deputy Editor of Cartoon Brew.

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