Nigerian animator Adamu Waziri is the creator of a new animated series Bino and Fino, an African-produced preschool TV series that aims to show a more acccurate representation of children growing up on the African continent.
In the interview below, which is well worth viewing, Waziri talks about how Africa is portrayed by Western entertainment companies: “When Disney does something about Africa, you get singing animals, safari. You don’t see any buildings, you don’t see any people in a house, you don’t see people living a normal urban life, like in Lagos, Abuja, wherever in Africa you are.”
It’s not just misrepresentation by American media conglomerates, but also underrepresentation. Nick and Cartoon Network have African channnels that make no effort to represent their viewership in those regions. In Africa, Nick airs Dora the Explorer, The Mighty B!, and Ni Hao, Kai-Lan but features no African characters in its TV series.