Director Eli Roth (Hostel) directed an animated short, The Witches, to promote the latest installment of Bandai Namco’s Dark Souls game franchise.

Brock Gallagher directed the two-minutes and fifteen-seconds of hand-drawn animation at Los Angeles studio Six Point Harness.

There’s a growing embrace among game makers to incorporate short form animation into the marketing campaigns of their releases. Blizzard Entertainment recently created a nearly eight-minute short to support its launch of Overwatch: