Caroline Attia’s Sarah

This beautiful anti-gun violence TV spot was directed by French animator, designer and illustrator Caroline Attia. This is her first commercial for a U.S. client, Citizens for a Safer Minnesota and Martin/Williams Advertising in Minneapolis. The dialogue was originally conceived and recorded for a radio campaign. Peter Barg of Z Animation exec produced, and Attia designed and animated the entire spot in traditional 2D from her Paris studio (with color done in Photoshop CS3 and compositing/editing in After Effects CS3). Click here for a high rez version.