Ho White Beer

Talk about your Cartoon Brew: A new Australian beer campaign has co-opted Disney’s Snow White and renamed her Ho White — and the seven dwarves are now Randy, Filthy, Ugly, Freaky, Dodgy, Dirty and Smarmy. The initial ad features Ho White wearing a negligee, in bed with the naughty dwarves, blowing smoke rings. The concept was created by The Foundry for Jamieson Brewery.

The Walt Disney Company is not pleased.


  • David

    Meh… this seems very “Mad Magazine-ish” , circa about 1965 . Maybe it was cutting edge and “daring” in a naughty way back then, now it just seems trite.

    Does no one have any original ideas ? Yawn.

  • http://www.jjsedelmaier.com J.J. Sedelmaier

    Lookin’ like Pinocchio on the far left !

  • TStevens

    I’m surprised the legal departments of both the agency and the brewer let this fly. It is unusual for an ad like this to get through unless the intent was to get publicity in the news. However, Disney is so swift at dealing with copyright and trademark infringements that the agency and brewer won’t get much out of the campaign.

    You would think they would have been smarter than that especially with the dwindling advertising budgets world wide.

  • http://amymebberson.blogspot.com Amy Mebberson

    I think the art is hilarious and pretty characteristic of Australian irreverence.

    However, yeah… their lawyers really didn’t think this one through. You can already smell the Cease and Desist coming.

    Still, Aussies, grab ‘em while you can before they’re pulled off shelves!

  • http://robcatview.blogspot.com robcat2075

    How does that sell beer?

    Is it that after she drank one of their beers her beer goggles were bad enough to even do these guys?

    I also like the British paper’s attempt at prudery. A drawing of fully-covered cartoon characters is “x-rated”.

  • Chris Leonido

    X rated or possibly R rated if this happens, either way I just died laughing at this.

  • Keez

    Lol, today I saw an ice cream truck that had Disney’s Snow White character’s painted on it, the funny part was that it said “mind that dwarf” on the back.

    Also anyone remember Snow White The Sequel being posted here? it was a dirtier version of Snow White by the director of Tarzoon Shame Of The Jungle.

  • http://beesbuzz.biz/ fluffy

    Of course Disney is going to sue, what with them having exclusive control over an old fairy tale that has been in the public domain for centuries.

    They didn’t even make the first animated version.

    At least according to Wikipedia, the only aspect of this which is even remotely infringing on Disney’s IP is the fact that the dwarves have names.

  • Dave G

    This is exactly why Satan gave us lawyers.

  • Lance

    Boy, talk about BAD drawings, composition, and color. The hack airbrush job looks like one of the lesser van exteriors from 1978. How unappealing. Sure doesn’t make me want to buy that beer.

  • http://www.twitter.com/TristanSregor Tristan

    Fluffy, it’s not because of the fairy tale itself, it’s the characteristics of the seven dwafs as well as Snow White’s that they are infringing upon.

  • Jason

    Yeah, how the hell does that horrific image sell beer? Of course, some people drink to forget…

  • http://www.warnerart.com Eric

    I know it seems like stretch to use Snow White to sell beer but the idea was to convey that the company’s Raspberry beer is not as sweet as some think. It is indeed very Mad Magazine-ish but I don’t think that’s a bad thing, they are poking fun after all.

  • Jorge Garrido

    What’s the opposite of wit?

  • http://www.frankpanucci.com FP

    Looks like an old Wacky Packages painting.

  • Katella Gate

    Casting Snow White as a whore and the dwarfs as her johns is too familiar to be interesting, and too obvious to be shocking.

  • Anna

    sorry, I’m slow.. How is this X-rated exactly (I don’t even see nipple outlines), how exactly does this sell beer (get so drunk you’d do the dwarfs?) and… since when does Disney own the fairy tale of SnowWhite in every shape and form?

  • http://invaderpetblog.blogspot.com Brandon

    Disney fails to realize, that them making a stink over this advertisement is just going to bring that much attention to the company and product.

  • zimbach

    I see no evidence of any so-called “negligee” in this illustration.

  • matt

    Right on Fluffy, surprised it took that long for someone to bring up what these people obviously know – Jerry, Maybe describing it by default as “Disney’s” Snow White in this context is a bit much. It’s not that this ad doesn’t trade on the Disney version/interpretation and satirise it’s designs, but it’s a bit dangerous to give the impression that Snow White “belongs” to Disney.

    It’s not like when an Aussie Brewery made “Duff beer” for real (and an idiot journo proudly told Groening in an interview – of course the lawyers were out days later)…

    P.S. Tried to cleverly work Coal Black in there, but failed…

  • http://trason.deviantart.com/ Trason

    The only funny thing to me, is how we have been taught this is so funny.

  • timmyelliot

    As far as composition, the image here was cropped …

    dont’ know if this his the original image, but it’s definately larger:

    http://www.theregister.co.uk/2009/10/16/ho_white/

  • Twitch Jenkins

    There’s still Snow White The Sequel.

  • Matthew

    Reminds me of when Disney said that as far as they were concerned Father Christmas was a Disney character. So cheeky.

  • http://www.vivaortegacy.com Dave O.

    Snow White ain’t public domain (yet) and Disney’s friend$ in Congress are keeping it that way.

    This beer company better have a good legal department. Disney has gone after day care centers for less!

  • reld

    Snowwhite is not a walt disney invention! may be the designs and the film but not the story it self!

  • http://www.theguysperspective.typepad.com THE GUYS

    That’s clever and funny!!

    Who cares what Disney thinks!!

  • http://robcatview.blogspot.com robcat2075

    A simple test would be: would this ad have any meaning, would these characters even be identifiable if Disney had not made the movie they did in 1937?

  • gd0

    Borrrrrring.

    Ignore it and it will go away.

  • http://highlyrecommended.blogspot.com Satorical

    Disney can be as displeased as it wants. The story, like most fairy tales, is not theirs. The imagery is even in a different style. They’re pretty much hosed.

    gdo pretty much nailed it.

  • wgan

    seems finally a x rated snow white is inevitable, borrrrring and inevitable, then feed the majority’s nasty and naughty mind anyway

  • Chris J.

    @THE GUYS

    I have no issue if you consider this funny – humor is subjective, after all, but “clever?” Really? Turning fairy-tales on their heads in an adult fashion is about as worn-out a concept as possible. It’s something a high-school student would create thinking that they’re being really original and daring while not realizing its been done MANY times before.

    Nothing clever about this at all.

  • Inkan1969

    Maybe if they drew Ho White with long hair and with something other than the red bow, then Disney lawyers wouldn’t be able to even start.

    It’s not brilliant satire, it’s just a beer ad.

  • http://dailygrail.com/blog/8389 red pill junkie

    That White Ho —White Ho! White Ho! LOL— looks like Megan Fox :-P

  • Romanticide

    The problem here is that they tried to satirize the story with very similar character designs to the disney version. The black short hair with the bow, the dwarves with names and colored hats. If they have used originals designs for this there wouldn’t have been a cease and desist… but of course all the intention would be miss. Still a bad marketing move.