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“Next A-Class” Production I.G.’s Mercedes-Benz Viral

What some will do for a good cup of noodle soup.

Hang on! This is one slick piece of anime goodness – courtesy of our friends at Production I.G. and sponsor Mercedes-Benz. Combining hand drawn characters with state of the art CG, Next A-Class is one wild ride. Click the closed-caption (“CC”) button for English subtitles.

Production: Hakuhodo, Aoi Promotion; Production I.G Planning/Draft/Supervision: Natsuo Sato/Satoshi Ito
Director: Mizuho Nishikubo (Video Girl AI)
Writer: Daishiro Tanimura
Character design: Yoshiyuki Sadamoto (Neon Genesis Evangelion, The Wolf Children Ame and Yuki)
Animation director: Kazuchika Kise (Blood-C, xxxHolic)
Art director: Hirata Shuichi (X, Miyamoto Musashi: The Dream of the Last Samurai)
Music: Kenji Kawai (Ghost in the Shell)

(via Crunchyroll)

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  • ara

    That was…ridiculous. But extremely enjoyable! And wow, Sadamoto did the character designs!? Super cool.

    Production I.G. is certified fresh. One of the best animation studios in Japan.

  • Charles M.

    Very nice! Although I’ve fallen out of touch with current anime productions, I’ll try and find time for this, seems interesting.

  • Bud

    More Japanese cartoon style over substance. I wish they’d put as much effort into strong characters and character animation…

    • It’s a car advertisement, what were you expecting?

      Watch Kids on the Slope if you want some anime with actual character development.

    • Cameron Koller


      I like how you put remembered to put the word “Japanese” in there, as if American animation is somehow less prone to style over substance. For the record, I am a fan of style, because I am a fan of the medium and like to see it employed in a variety of visual and narrative sensibilities. I found this one well suited to its clever if commercial purpose.

      • Chris Sobieniak

        We’ll never win this argument.

  • Kev

    Wow. All that for a bowl of noodles. Gotta love anime.

    • Stephanie

      Oh man, you have no idea how much I love a good bowl of ramen. I totally bought it.

  • Stéphane Dumas

    Very good but I got to confess then I have a soft spot for these old Plymouth commercials featuring Road Runner and Will E. Coyote. ^_^;

    • Chris Sobieniak

      Me too!

  • Stephen

    That was NUTS.

  • Michel Van

    oh the poor german Mercedes-Benz dealers,
    the german anime fans will stampede there shops
    for new A-class and demanding the rotation seat extra …

  • Michel Van

    verflucht, forgot something
    here the english subtitle version

  • Jay

    Absolutely incredible!

  • Yeah yeah yeah. Ten years ago that would have all been hand animated.

  • Haa, super fun!

    LOVE to see companies like Mercedes-Benz putting some dollars towards high-budget animated spots… Awesome!

    Great work from production I.G. -as usual.

    Love that ‘A’ Class, too! I’m assuming that’s a
    ”hot hatch” and not a wagon? Yeahhhh, lemme gues, we’re not getting THAT one in the states?
    (But, I hope so, looks nice!)