NEW YORK, NY – Fresh off the promotion of director Ryan Dunn to company ECD, Charlex has added creative talents Kristian Mercado and Elliot Lim to its lineup. The versatile directors each bring a unique aesthetic approach to Charlex’s studio, further expanding an already robust creative staff.
Mercado joins Charlex from 1stAveMachine, where his work included an entertaining spot for Tassimo featuring a dancing brewpot and an HTC campaign revealing new smartphones through narratives speaking to human connectivity. The award-winning Lim comes to the studio from Digital Kitchen, where he worked on TV spots, music videos, installations and more for high-end clients such as Reese’s, Coach, Rotary Club, Cosmopolitan Hotel and Ghost Robot.
“I was like a kid in a candy store when Charlex showed me all the bright, beautiful toys here,” stated Mercado. “My mind flared up with possibilities. Art is a kind of wish-fulfillment fantasy, and there is limitless potential to make those fantasies reality at Charlex.”