Top creatives converge to celebrate advertising, design, digital media & the arts
Adobe & Microsoft Lead Corporate Embrace of Creative Week
Diverse roster of thought leaders to include @radical.media, Co: Collective, Droga5, JWT, International Center of Photography, The Jim Henson Company, kbs+p, The New Yorker Cartoon Bank, the Nederlander Organization, Playbill, Rock & Roll Fantasy Camp, Rapp, R/GA and Taxi
NEW YORK, NY (March 21, 2012) — The 4th edition of Creative Week returns on May 7-11, 2012, with four major awards shows; an all-new, enriched roster of thought leadership programming; the Creative Unconference, and new unique special events. Conceived by The One Club and proclaimed an annual city-wide event in May by the Office of the Mayor, the weeklong celebration is designed to connect, enlighten, honor and inspire the creative community.
“Just as creativity and the passion that drive it evolve, Creative Week is evolving in breath and scope and is transforming itself into one of the world’s most anticipated festivals,” said Kevin Swanepoel, President at One Club. “This year’s events again promise to deliver first-class creative work from all corners of the globe and we look forward to welcoming the world to New York City the week of May 7.”
The 2012 program blends thought leadership Seminars by day and major awards shows on May 7, 8, 10 and 11. On the evening of the 9th, the midway point of Creative Week, all-new special events will be staged in partnership with Amy Poehler’s “Upright Citizens Brigade” sketch comedy and improv troupe in Manhattan and Digital DUMBO in Brooklyn. The evening of events along the Brooklyn waterfront is part of a broader move to weave America’s 4th largest City–Brooklyn–into the fabric of Creative Week.
Also returning to Creative Week is the “unConference,” where the brightest minds in the creative industry gather for a faced-paced, free-form, highly interactive session to answer this year’s prompt “What I Learned Fromâ€¦,” share ideas and explore opportunities emerging in today’s shifting media landscape. The final Unconference session also will be conducted in Brooklyn on Thursday, May 10 at the Front Street Galleries.
Stillwell Partners, best known as the organizers of the annual industry confab, Advertising Week, is partnering with The One Club for the first time this year to elevate Creative Week. “Creativity is the new currency of global commerce,” said Matt Scheckner, President & CEO of Stillwell Partners. “We are thrilled to build on what The One Club has established and give the industry a broader opportunity to embrace the ideal stage for a worldwide celebration of creativity: New York City.”
“With more than 100 digital agencies and start-ups in DUMBO alone, the move Creative Week is making to cross the bridge into Brooklyn is a natural. Brooklyn’s the new creative capitol and Creative Week is going to thrive here,” said Alexandria Sica, Executive Director of the DUMBO Business Improvement District.
Creative Week Seminars will take place at two venues with programming running concurrently. Manhattan’s City Winery in lower Manhattan will host seminars on May 7 & 8. Brooklyn’s Galapagos Art Space will host Seminars May 7-9. Among those conducting Seminars are:
- The Advertising Club of New York
- Co: Collective
- International Center of Photography
- Our Stage
- The Jim Henson Company
- Tribeca Disruption Innovation Awards
- The New Yorker Cartoon Bank
- Strawberry Frog
- VCU Brandcenter
- Victor & Spoils
And the evenings include many of the world’s leading creative awards including:
- The One Show Awards – Announcing winners of the prestigious One Show, One Show Design and One Show Interactive international competitions
- Art Directors Club Annual Awards Show and Exhibition
Creative Week’s focus on talent is also retained with such programs as:
- The Education Summit – A forum for advertising’s top professionals and educators to discuss the current state of the industry, trends, and best methods to prepare our next generation of creatives for the job market
- The Young Ones Portfolio Reviews – An opportunity for college and university students in advertising and design to have their portfolios reviewed by leading creative directors