Gaylord Entertainment (NYSE: GET) and DreamWorks Animation SKG, Inc. (Nasdaq: DWA) today unveiled a strategic alliance to expand Gaylord Hotels’ family-friendly leisure offerings to feature the DreamWorks Experience, the next generation of family vacation programming and world class entertainment.
As part of this strategic alliance, Gaylord plans to offer unique leisure experiences for its guests featuring DreamWorks Animation’s iconic characters at all Gaylord properties. The live interactive experiences will include character breakfasts, newly themed Christmastime events, poolside activities in the summer, imaginative food-and-beverage offerings, private birthday parties, festive parades, merchandise and various themed entertainment. Gaylord Hotels plans to feature live appearances by characters from current DreamWorks Animation franchises, including Shrek, Kung Fu Panda, and Madagascar, as well as other future films and characters from the studio.
This program furthers Gaylord’s focus on growing the leisure side of its business and continuing to drive revenue through its top-notch entertainment attractions throughout the year. DreamWorks Animation characters will be integrated into existing Gaylord Hotels’ holiday and summer offerings, which Gaylord believes will further increase the popularity of these highly successful, award-winning family offerings in addition to augmenting the experience of Gaylord Hotels’ convention guests.