Portland, OR — Award-winning animation and visual effects studio Hinge Digital recently teamed up with BVK to create a clever series of advertisements for Carrington College. The integrated campaign includes two animated and live-action broadcast spots, as well as three online outtakes, 24 print ads, plush toys and more, which all showcase original character designs by Hinge Digital’s talented team of artists. Carrington College Squirrel, the first :30 campaign promo, introduces new Carrington bird mascots, Goldie and Blue, and is now airing on TV, with a live-action spot to follow in September.
Under the direction of Hinge Digital’s Alex Tysowsky, a 30-person crew delivered multiple pieces of the campaign from concepting and storyboarding to character design and modeling, animation, VFX, editing and more – all within less than three months. The team faced a number of complex animation challenges throughout, especially in making the characters stand out without dialog and adapting design elements to ensure they would work across all facets of the campaign.
“Truly unique, the first ad introduces Goldie and Blue for the first time without any dialog, so our animation really had to drive the story. The success of the entire campaign hinged on our ability to visually convey the story through our animation on this first spot,” said Alex Tysowsky, director, Hinge Digital. “Adding to the challenge, we had to carefully design the characters to work graphically across multiple platforms: TV, twitter, pens, plush animals, billboards.”