London — 26th SeptemberÂ 2011 – Mind Candy today announced the appointment of ex-Kabillion exec Brad Schultz as Head of Moshi TV – a new online TV platform set to appeal to Moshi’s 50m registered users worldwide.
Based out of a newly formed LA office, Schultz will be responsible for overseeing and driving forward the company’s all-new online TV division. The platform, which was announced at Kidscreen earlier this year, will host a combination of video content including animated Moshi shorts, safely moderated user-generated content and programming from third party producers. Moshi TV will incorporate a social layer via which kids can comment, rate and recommend shows to their network of friends.Â The revenue model is yet to be defined but it’s likely to be a mix of both free content and pay-to-view premium content. Â The platform is set to have an online presence by late 2011.
Brad Schultz, Head of Moshi TV – Mind Candy, commented: “I’m thrilled to be on board with such an exciting project. You Tube revolutionised the online video space, now it’s time to bring that innovation to the kids’ space. Our vision is to change the face of children’s content production. We want to be the go-to destination for safe, fun video entertainment for under 13′s.”
Schultz brings a wealth of experience to the role having led digital content for MoonScoop’s kids’ content platform Kabillion for the last four years. Prior to this Schultz also worked within Moonscoop on the launch of several new shows including Hero:108, Rob Dyrdek’s Wild Grinders and Chloe’s Closet alongside all the major kids’ TV networks. Schultz has a particularly natural flair for kids’ content having grown up in the animation industry with his father Bill Schulz, a successful TV producer.
Michael Acton Smith, CEO – Mind Candy, said: “We’re delighted to have Brad heading up this immensely exciting area of the business. We share the same vision, and with his experience and skill set, he’s definitely the right man to get Moshi TV off the ground.”
Schultz will be out at MIPCOMJr/MIPCOM in Cannes next week talking to both producers that are interested in working on Moshi content and also third party producers looking for a network to air their content. Â ”We’re looking to work with content producers to help launch cool new brands. We’ll also produce all sorts of Moshi content that will further deepen the story behind the characters and the brand,” he says, ‘we have loads of ideas up our sleeves”.