(BRAND LICENSING EUROPE — London, England) — This year, Babar celebrates his 80th anniversary, and Nelvana Enterprises and The Clifford Ross Company are pleased to announce a number of activities to honour the world-famous elephant in the legendary green suit.
A second season of the CG-animated TV series, Babar and the Adventures of Badou , with a further 26 half-hour episodes (52 x 11 minutes), is being produced with international delivery beginning this month. The first season airs on many international broadcasters, including Disney Junior in the U.S. and TF1 in France where it captures 28%* average market share of Kids aged 4-10 in its morning slot on Tfou .
From December 8, 2011, to September 2, 2012, Babar will be featured in the Toy Gallery at the Musée des Arts Décoratifs in Paris. The history of the Babar books will be presented through a selection of 100 original illustration boards from prestigious institutions including the BibliothÃ¨que Nationale de France and The Morgan Library and Museum in New York City. Along with photo archives, the exhibition will display items such as plush toys, games, action figures and toys on wheels from as early as 1930, along with contemporary licensed products. It will pay tribute to Babar author and illustrator, Jean de Brunhoff and his son, Laurent, who took over from his father in 1941. The Musée des Arts Décoratifs and the BibliothÃ¨que Nationale de France have partnered on the publication of a catalogue for the exhibition. A selection of “classic” Babar items will be available for sale at the Musée’s gift shop.