MOUNTAIN VIEW, CA–(Mar 21, 2012) – Red Robot Labs announced today its entrance into the Asian market though a strategic partnership with the Taiwan-based company Next Media. Next Media Animation, an associated company of Next Media Group, plans to build on Red Robot’s proprietary R2 mobile gaming platform, while Red Robot will leverage Next Media’s market expertise to launch Life Is Crime in Asia. In addition to being the first third-party studio to build on the platform, Next Media has also invested $5 million dollars to accelerate the development of location-based gaming in Asia.
“As a location-based platform company looking to expand globally, Asia was the obvious next step for us,” said Mike Ouye, Co-founder and CEO of Red Robot Labs. “After seeing Next Media’s dedication to the creation of innovative content so similarly mirrored our own business objectives, we knew we had to work with them. I have no doubt they’ll build cool games on our platform. They are the first of many third party studios that will be building location-based games on R2.”