Los Angeles, CA, February 14th 2012 – An early Valentine present for The OscarÂ® Nominated Short Films 2012, which opened on 120 screens across the United States and Canada last Friday, February 10th, 2012 when the release beat expectations and broke its previous record from the year before.Â Ever since the programs started playing in theaters leading up to the Academy Awards seven years ago, they have been consistently outpacing expectations.
The box office grosses for the weekend of 2/10 — 2/12 totaled $412,304 with a per-screen average of $3,436.Â Besting last year’s previous record of $300,706 with a per-screen average of $3,165.Â This represents a 37% increase over last year and a consistent, significant increase in gross income every year since the program’s inception in 2006.
“We had a great opening weekend-our best ever.” said Carter Pilcher, ShortsHD‘s Chief Executive. Â ”This just shows the enduring popularity of first-rate short movies while increasing the odds of winning Oscar pools.”
The program will roll out to additional markets in the coming weeks and will eventually be in over 200 screens nationwide and Canada prior to the 84th Academy AwardsÂ® ceremony on February 26th.Â The OscarÂ® Nominated Short Films 2012 is comprised of three programs, Animated, Live Action and Documentary.
The OscarÂ® Nominated Short Films has become a key fixture of the awards season.Â Last year, the theatrical release broke all records, grossing over $1,350,000 nationwide and playing in significantly more theaters than in previous years.Â Since the inception of the program in 2005, attendance has grown by 800%.