TOKYO, JAPAN — Long-time Toei Animation executive Hiroyuki Kinoshita has been named CEO of Toei Animation Enterprises, and COO of Toei Animation Inc. and Toei Animation Europe S.A.S., effective immediately.

Since joining Toei in 2004 as Director of Business Planning, Kinoshita has served as CFO and Secretary and Treasurer of Toei Animation Inc., Director of Contents Business Department and Director of Overseas Strategy Promotion.

“I am pleased to begin this important new assignment with Toei Animation and look forward to working with our talented management and staff as we work together to further expand our global operations,” said Kinoshita. “Three decades ago, Japanese animation was an internationally obscure art form, popular primarily in Japan. Since then, Toei Animation has played a pivotal role in helping make anime the worldwide phenomenon it is today. Moving forward, Toei will continue its global leadership role as we build on our partnerships with the world’s most prestigious players in traditional and digital media.”

Chris Arrant

Latest News from Cartoon Brew