Cartoon Network has named Christina Miller as its new president and general manager. She will also serve the same roles for Adult Swim and Boomerang. Miller fills the leadership vacancy left by Stu Snyder, who departed the network in March.
Miller joins CN from Turner Sports Strategy/Marketing/Programming where she oversaw NBA Digital’s portfolio including the NBA TV network and NBA.com. Prior to that job, she was senior v-p of Cartoon Network Enterprises (CNE) and directed the network’s consumer products and home video business in the United States. At CNE she launched the merchandise line for Ben 10 and epxanded the division’s role to include third-party licensing.
In her new role, Miller will work with Turner International to “establish short and long-term priorities, as well as an overall worldwide strategic plan that will more closely align the kids business.” Miller, who will report to David Levy, president of Turner Broadcasting System, will lead a team of business and creative execs including Rob Sorcher, chief content officer for Cartoon Network, and Mike Lazzo, exec-vp/creative director of Adult Swim.
Miller’s experience with digital brands points to an area in which Cartoon Network could attempt to expand its presence. The announcement of her hiring also emphasizes the network’s pursuit of a more global approach to growing Cartoon Network and Boomerang. “These are beloved brands with a passionate following,” said Miller, “and there’s a tremendous opportunity to continue to grow them domestically and, with guidance from David and Turner International President Gerhard Zeiler, a new focus on alignment and partnership to leverage the global potential of Cartoon Network and Boomerang.”