The word of the year for Internet content is CHANNELS. Google’s YouTube announced last fall that they’re partnering with media companies and celebrities to launch one hundred channels of original content in 2012. They’re expected to officially unveil the channels next month. But those who aren’t funded by the deep pockets of Google will be joining the fray too. Among the early animation-related channel contenders will be YooToon, which is created by Butch Hartman, creator of TV series like Fairly OddParents and Danny Phantom.
Butch Hartman follows in the footsteps of Rocko’s Modern Life creator Joe Murray who launched his Kaboing TV channel last year. Cartoon Brew noted last January that Murray’s channel has struggled to gain traction with viewers. It has debuted just one new piece of content in the last seven months. Murray’s experiences highlight the challenge for established show creators wishing to translate their success in producing mainstream animation to programming an Internet channel. It remains to be seen how Hartman will cater to the tastes of Internet animation viewers who, thus far, have favored content that is vastly different in tone than normal TV fare.
Hartman’s YooToon channel has yet to officially debut, but he is promoting the channel on Facebook and Twitter, while soliciting submissions on Tumblr. Filmmakers: be sure to review YooToon’s terms carefully before submitting. The biggest red flag for any creator, amateur or experienced, should be the following language: “If my video is selected, I understand that I grant exclusive and sole ownership of my video to YOOTOON Studios upon submission.”