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Cartoon Culture

Japanese Kids Love SpongeBob

I’ve got the proof:

(via Maorinette)

  • 2010 – The Generation of the Easily Amused.

    • Chris Sobieniak

      Seems like it. I don’t remember the last time I got so amused at something so simple as a talking toy!

    • 2011 Toddler

      Holy cow I think those kids need more sugar, don’t you think!?

  • llj

    Love the overacting!

  • Cyle

    Was that love or fear? It could have been either.

  • Katella Gate

    What the hell is in that soda and where can I get some?
    Hapi sipeni Spon-je Babu!

  • Brad C

    That was honestly the best McDonald’s commercial I’ve ever seen.

  • Sat

    I think it’s a clever parody of “real footage” in ads.

  • ShouldBeWorkin’

    How do you say “ape-sh*t” in Japanese?

  • send this to everyone you know. EVERYONE. YOU. KNOW.

  • Steven M.

    I’ve never seen kids so excited over a talking toy from McDonalds. Must of been the soda.

  • LOL! Best McD’s commercial ever. They should run this in America without any dubbing.

  • So far the best 30 seconds of 2011 ive had

    • Mick Collins

      Absolutely. I have to say this is one of the few times in my life where I laughed until tears streamed down my face…

  • I’ve watched this ten times and I’m still laughing

  • Ron

    Is there anyone out there who speaks Japanese that can tell us what they’re saying?…Aside from all the screaming of course. :)

    • Kids are excited for the toy that does speak. Keep saying “This thing is talking!”

      • Chris Sobieniak

        Again, highly over-amused children!

    • Carina

      The commercial goes as follows:

      Kid’s voices at the beginning: “Happy Set!” (the Japanese name for Happy Meals)

      Kid takes a sip, Sponge Bob says something: Aaah! It can talk! (“Uaaaah! Shabettaaaa!”)

      Sponge Bob straw: Delicious! (“Oishii!”)

      Kid: It talked AGAIN! (“Mata shabetta!)

      Little girl: Here it goes (“Yaru yo!”)

      Sponge bob cup: This is great! A ha ha ha! ( Kore saikooo! A ha ha! )

      Little girl: It talked!!(Shabetaaa!)

      Songe bob toy: Ta da! I’m Sponge Bob! (Jyan jyan! Sponji Bobu da! )

      Voice over guy: Happy Meals with Sponge Bob! Starting this Friday! (Happy Setto ni Sponji Bobu! Kinyou kara)

  • Shawn’s Bro

    Just another horrific example of American cultural imperialism. ^_^;;;;

    • Alissa

      Is it really any different than American kids screaming over Pokemon and Naruto?

      • Zekumi

        Kids are really good at screaming about things. It doesn’t matter much what they are.

  • Wayne

    This takes the concept of “going bananas” up a notch.

  • Well I’m convinced!

  • I’ve to say those are pretty cool toys for a McDonalds promotion, especially the one that has light in his cheeks and talks. But I couldn’t possibly get as excited as that.

    • Chris Sobieniak

      Who knows, there’s probably some obsessive McD’s Happy Meal fan (or Spongebob) who’d want anything he or she could get their hands on. All they have to do is find a pal in Japan to send ’em these things.

  • They die for SB.

  • Scarabim

    Now that’s what I call a Happy Meal!

  • Grimmy

    That’s either sick or sad. Maybe both.

  • AaronSch

    McDonald’s? I thought that was a PSA advocating for the use of Ritalin?

  • Mike Russo

    I love the mom in the background just staring at those kids.

    • Chris Sobieniak

      She’s like, “A-ha, that’s nice kids.” while trying to sort through the bills.

  • Greg Clancey

    And I thought our McDonalds spots were annoying!

    • Chris Sobieniak

      You probably haven’t seen the ones with Ronald yet. It’s best not to go there!

  • Doug

    If kids in San Francisco had been this exited about the toys in their happy meals, their parents probably wouldn’t have made them illegal.

  • Wow, you’d think they never ate a week’s worth of salt and sugar before. They have to ease into those burgers and fries.

  • JD

    Mom, don’t let your kids put the sugar in their Tang. This is what you’ll get. They should have shown the sugar downer later.

  • Lucy

    Oddly enough, I think I was this excited about when Burger King started carrying Pokemon toys….

  • Carina

    I don’t know… this seems like a somewhat plausible reaction among Japanese elementary schoolers to me. You should have seem what my students did when I brought “Scratch and Sniff Stickers” to school (they’d never heard of them before). “It smeeells! Waaaaaaa!” (much screaming and jumping around ensues, as all students crowd toward the front) But yeah,this commercial is probably a parody of those sorts of reactions by kids.

  • now at McDonalds, every kids Happy Meal comes with a salvia divinorum juice box.

  • Spencer


  • John

    Are we sure that’s sugar in their drinks?

    • Chris Sobieniak

      Those kids look like they’re drinking orange juice anyway.

  • Autumn

    At first I was like O_O

    But then I was like XD

    I literally laughed out loud.

  • and people wonder why the Japanese are trending away from having lots of children.

  • John Field

    The BEST ad for Birth Control I have ever seen.

  • Pedro Nakama

    If I just had the energy of those children…

  • Durward

    And in Japan, hamburgers aren’t just salt and sugar: