British department store Harvey Nichols has concocted a brilliant advertising campaign starring Wallace and Gromit. It heralds the company’s expansion into Bristol, England, the hometown of Aardman Animations. The typically casual Wallace now sports Alexander McQueen and Paul Smith suits, Dolce and Gabbana shirt and Giorgio Armani tie, while the undressed Gromit is decked out in a Paul Smith scarf and Ray-Bans. Wallace’s love interest, Lady Campanula Tottington, also appears in the print ads. The Daily Mail has an article including a nice “making of” video with Nick Park and company explaining how the ads were photographed.
Kudos to Aardman for understanding their characters, and making tasteful and witty choices about how they license their characters for advertising. Compare this to the utterly clueless dopes at Warner Bros. who recently licensed Bugs Bunny to advertise ketchup. The quizzical expression on Bugs’ face says it all.