Disney’s ambitious $100 million-plus videogame/toy line Disney Infinity launched yesterday. The company has pinned its digital gaming aspirations on this single property (available for Wii, Nintendo 3DS, Xbox 360 PlayStation 3, and soon, PCs) in hopes of turning around Disney Interactive, which has lost over $1.4 billion in the last five years.
Disney Infinity, which features mostly Pixar and live-action characters (Pirates of the Caribbean, The Lone Ranger) has received generally positive reviews—see the IGN.com review or the Forbes review. This 35-minute presentation from D23 expo shows how the company is pitching the product to consumers:
The success of this game is particularly important because Disney has struggled for years in the interactive realm. For example, the Epic Mickey games flopped; its $350 million purchase of Club Penguin and subsequent attempt to integrate its own properties like Cars and Fairies into it, didn’t work as planned; and its $563 million acquisition of Playdom has led to a loss of 20 million users.