The trailer announces “From above the world of Cars…Disney’s Planes.”
Now that Disney owns Pixar, the calculated blending of brand identities has begun. Note, however, that Pixar’s name isn’t mentioned in the trailer—even though Planes is rooted in their style and creative universe. There’s a reason for that: nothing in the Planes trailer suggests the originality or artistry associated with the Pixar brand. To be fair though, quality filmmaking appears to have hardly been the motivation for this licensing and merchandising money grab.
The film, directed by TV vet Klay Hall (King of the Hill, Father of the Pride), will be released theatrically on August 9. Here’s the synopsis:
From high above the world of Cars, flies Planes, Disney’s upcoming animated action-packed comedic adventure starring Dusty (voiced by Dane Cook), a big-hearted, fast-flying crop duster who dreams of competing in the most exhilarating around-the-world air race in history. There’s only a couple of not-so-small problems—Dusty is not exactly built for racing and he also happens to be afraid of heights.
Despite his fear and with encouragement from his mentor, a naval aviator named Skipper, Dusty narrowly qualifies for the big competition. Dusty’s sportsmanship and speed begin to rattle the defending champ of the race circuit, Ripslinger, who will stop at nothing to see Dusty fail. When disaster strikes during the climax of the final race, Dusty’s courage is put to the ultimate test. With the support of friends old and new, Dusty reaches heights he never dreamed possible and in the process, gives a spellbound world the inspiration to soar.