Yesterday’s DVD release of Despicable Me was a smash hit and the film is on track to become the “second biggest-grossing animated home entertainment title of the year,” according to Universal Studios Home Entertainment. Its home video success is counter to the general trend in animated home video; The Hollywood Reporter writes that both Shrek Forever After and Toy Story 3 are underperforming on DVD.
This press release from Universal has more details about Despicable Me‘s first day sales:
Despicable Me made off with first-day sales on Blu-ray, DVD and digital download of nearly $25 million on December 14. Fueled by the exclusive debut of three all-new mini-movies on DVD Double Pack, Blu-ray Combo Pack and 3D Combo Pack starring the film’s wildly popular Minions, the mega-hit animated family comedy sold well over one million units to consumers (excluding rentals) in its first 24 hours of release and is poised to become the second biggest-grossing animated home entertainment title of the year.