Yesterday’s DVD release of Despicable Me was a smash hit and the film is on track to become the “second biggest-grossing animated home entertainment title of the year,” according to Universal Studios Home Entertainment. Its home video success is counter to the general trend in animated home video; The Hollywood Reporter writes that both Shrek Forever After and Toy Story 3 are underperforming on DVD.
This press release from Universal has more details about Despicable Me‘s first day sales:
Despicable Me made off with first-day sales on Blu-ray, DVD and digital download of nearly $25 million on December 14. Fueled by the exclusive debut of three all-new mini-movies on DVD Double Pack, Blu-ray Combo Pack and 3D Combo Pack starring the film’s wildly popular Minions, the mega-hit animated family comedy sold well over one million units to consumers (excluding rentals) in its first 24 hours of release and is poised to become the second biggest-grossing animated home entertainment title of the year.
Amazon is heavily pushing Despicable Me on its site, which is reflected in their sales rankings where Despicable Me currently holds three of the top ten slots, including number one. A screengrab of their sales rankings follows the jump.