Imagi, an animation studio that thought it could compete with the big boys, has suffered a major blow after the abysmal opening of Astro Boy which debuted in 6th place with
barely over $7 million. UPDATE: The actual opening weekend box office gross for Astro Boy was $6.7 million.
Hong Kong-based Imagi entered the animation industry with grand ideas, but little production know-how and the uninspiring idea of applying TV production models to CG animated features by preparing the pre-production in the US and animating the films in Asia where labor is cheap (well, cheaper, since Astro Boy still cost a ridiculous $65 million). The company’s first film, TMNT, debuted modestly with $54 million in 2007. Astro Boy will have difficulty matching even half of that figure.