Last Sunday, Blur Studio completed its crowdfunding effort for the proposed animated feature, The Goon, based on Eric Powell’s comic book. They exceeded their $400,000 goal, and set a new crowdfunding record for an animation project by raising $441,900 from 7,576 backers. The previous record-holder, Starburns Industries, had raised $406,237 in September for their stop motion film Anomalisa.
During The Goon campaign, I wrote a critique of the fundraising effort owing to the fact that the money wouldn’t be used to produce any animation. Instead, the money will be spent to create a story reel for a feature film, at which point Blur and film director David Fincher will shop the project around to various studios for additional funding.
Among my critiques of the campaign was that the majority of backers wouldn’t be able to view the finished story reel. Following our piece though, The Goon filmmakers revised the campaign and promised that they would hold a screening of the story reel in Los Angeles for the backers. There is, of course, still no guarantee that an animated film will result from all of this, but Blur Studio should rightfully be proud of raising a record-setting amount of money for a crowdfunded animation project. And at the very least, fans of The Goon can be assured of a slick half-million dollar story reel.