‘Iron Giant: Signature Edition’ Has An Amazing New Trailer, Blu-ray Release Unconfirmed [Updated]

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UPDATE: The Blu-ray release that we reported earlier has not been confirmed. We reached out to a Warner Bros. publicist and this is what they told Cartoon Brew: “Blu-ray plans have not been announced yet. [The Iron Giant: Signature Edition] will be available digitally from digital retailers in the fall.”

Remastered with two new scenes, the signature edition of director Brad Bird’s masterpiece of war and peace will have its world premiere on Sunday, September 13, at the Toronto International Film Festival (TIFF).

Despite the fact that The Iron Giant was depressingly ignored upon its 1999 release from a disinterested studio to mostly empty theaters, early adopters of the film had hoped this day would come. With paranoia and apocalypse currently reaching a fever pitch, we desperately need a sentient, sweet robot protagonist with the defiant catchphrase, “I am not a gun.”

A trailer for the new edition was released yesterday, and it effectively conveys the film’s scope:

Compare it to the original trailer, which sold the film as pure kiddie fodder:

The Iron Giant: Signature Edition will screen twice during TIFF (incidentally, as part of its kids’ programming block) before its nationwide limited engagement screenings on September 30 and October 4. Tickets for those screenings can be ordered now. Don’t disappoint Brad; he really wants you to see it:

Warner Bros. has confirmed that a Blu-ray release will follow this fall.

It also won’t likely be long after the The Iron Giant: Signature Edition’s rebirth that Bird’s movie is properly elevated into the higher echelons of cinema history. With nearly two decades of growing cultural power beneath its indestructible belt, The Iron Giant is shaping up to be as potent and memorable as Kubrick’s Dr. Strangelove.


  • Mike

    I think I actually prefer the original trailer to the new one. They both generally cover the same points, and even use much of the same footage and dialogue. But the new one focuses so much on the army, action and explosions with schmaltzy sound editing and music that could be ripped straight from a Transformers trailer. The old one acknowledged those elements but played up the key element of the whole film–the relationship between Hogarth and the Giant.

    • @SpitAndSpite

      agreed. prefer original. new one seems heavy handed.
      still, we got our tickets :)

    • Hello moon man

      I agree 100%. The relationship between those two is what I remember most.

    • http://www.themagnificentitch.com.au/ MonkeyG

      The goal of trailers these days is to create the whole emotion response the actual movie delivers, in 2 and a half minutes.. Now, when you go in expecting that same emotional connection that you had with the trailer, you’ll be a little less surprised than if your expectations weren’t so high.
      You’re allowed to have high hopes for a film based off the trailer, but if the trailer moves you to tears using the same narrative the film does, the movie isn’t going to have as much of an impact.

    • Troy

      My point exactly after I saw the new Nolanized trailer. What’s ironic is how the author of the article scoffs the original trailer as “pure kiddie fodder”, as if there’s something wrong with that and not a true representation of the film. If people didn’t go flock to see the film it’s not necessarily the fault of marketing but the fact that sometimes people as a whole are not interested in a particular work because it didn’t hit it with the zeitgeist.

  • Hello moon man

    I’m so pumped for this to release. This may be my all time favorite movie, period.

  • KW

    Sometimes I forget just how much I love this movie.

  • Austin

    I kind of dislike the new trailer. It’s a bit jarring to hear overdramatic music over scenes that are comedic in the actual context of the film.

  • Mister Twister

    I’ll try to see it. Manhattan is close by.

    • Austin

      What does Manhattan have to do with it? It’s coming to theaters across the USA.

  • Sualef98

    Great film, but I still think Family Dog is better that Brad Bird has made throughout his career.

  • mbanimation

    Was hoping to see a little taste of the new scenes in there. Trying to decide if I want to go Wednesday or Sunday