katzenbergalien katzenbergalien

The State of DreamWorks Animation

Jeffrey KatzenbergThe NY Times published a lengthy piece last week about how DreamWorks Animation is performing financially. None too shabby is the Times’ verdict. “This company is a flower that is just beginning to blossom,” Katzenberg tells the paper. The studio’s features are obviously popular–their last four have outgrossed Pixar’s efforts–and they’re aggressively expanding with two TV series on Nick, theme parks in Dubai and Singapore, and the Shrek Broadway musical (which has flopped, according to the article). My opinion of the company’s output hasn’t changed, but their success can’t be denied. Katzenberg has clearly found a way to generate short-term profits by tapping into the audience’s desire for celebrities, crude humor, and pop culture-fueled entertainment. At what cost though? In my opinion, Katzenberg has sacrificed long-term cultural relevance (and profits) by ignoring the need for honest storytelling, meaningful artistry, and offering a unique point of view in his films.

(Thanks, Celia Bullwinkel, for the link)