Vimeo’s On Demand set-up is fully customizable. Films of any length can be distributed, and prices can be set by filmmakers as can viewing periods for films. Here are some of its key features:
90/10 revenue split: You keep 90% of revenue after transaction fees, and we cover all delivery costs.
Your audience can watch anywhere: Your work is available online, as well as on mobile devices, tablets, and connected TVs, all in gorgeous HD quality.
Customizable design: You can completely personalize your Vimeo On Demand page to match your work and bring it to life.
Flexibility + control: Sell films, episodes, and more at the price you want, anywhere in the world you want — including on your own website.
I haven’t delved into all the particulars yet, but Vimeo On Demand appears to be quite filmmaker-friendly. The system isn’t perfect: for example, they might be better off with a credits-based system instead of the currently cumbersome pay-per-view model. But such issues are resolvable over time. The important thing is that Vimeo has spent years building a solid foundation including its elegant video player and a large userbase interested in independent filmmaking. Their On Demand service is a positive development, and has potential to be a game-changer for indie animators and filmmakers.