Last week at SXSW, Vimeo announced that Don Hertzfeldt will be among the introductory group of filmmakers to use their new Vimeo On Demand platform. Hertzfeldt has always been very selective about how he distributes his work online, which may be the first sign that Vimeo is doing something right with this new service.
The new platform allows anybody who has signed up for Vimeo PRO to distribute their films online. Hertzfeldt is selling his new feature It’s Such a Beautiful Day for $2 (to view the film online for one week) or $6 (to download a DRM-free version).
Vimeo’s On Demand set-up is fully customizable. Films of any length can be distributed, and prices can be set by filmmakers as can viewing periods for films. Here are some of its key features: