[UPDATE—Sept. 20, 5:20pm ET] Grand Theft Auto V has now exceeded $1 billion in sales in 3 days. No entertainment property in any media has ever achieved that mark in such a short period of time.
Publisher Take-Two Interactive reported that first-day sales of Grand Theft Auto V topped $800 million, a record for the video game industry. Actually, it’s probably a record for any cultural industry in history. To my knowledge, no piece of music, film or other art has ever made $800M in a single day. But if we wish to confine the discussion to videogames, the previous record holder was Call of Duty: Black Ops II, which generated first-day sales of $500M last November.
This fifth installment of GTA launched on September 17 for the Playstation 3 and Xbox 360. The sales figure is worldwide, although it excludes the upcoming launches in Japan and Brazil. The $800M figure equals sales of between 13-14 million units of the game, which is quite an acccomplishment considering that the last installment in the Grand Theft Auto series sold about 13 million unit over an entire year.