Animated Space in the Cosmopolitan’s West Lobby

Cosmopolitan Hotel

One of the most exciting evolutions within the animation art form in recent years has been its development beyond the traditional screen. Environmental animation and site-specific installations have the potential to occur throughout our natural surroundings and be woven directly into our day-to-day lives. In other words, animation no longer need be restricted to a passive viewing experience or limited to a rectangular screen.

The most restrictive factors at this moment in time are the significant financial outlay and tech-savvy required to set up these kind of spaces, especially permanent ones. Additionally, each space must be designed individually to respond to a specific location. One such new space is the lobby inside of the Cosmopolitan Hotel in Las Vegas. The Rockwell Group installed over 400 displays in the lobby, and the effect looks impressive. Since each set of 3 monitors is an “addressable 1920 x 1080 output” and there are 64 addressable faces, there is a lot of flexibility for artists to create distinctive works, and I hope the hotel commissions animators and filmmakers to experiment with its great setup.

More details from the Rockwell Group:

A kinetic space, centered around 8 giant central columns wrapped with mirrors and LCD screens. Rockwell Group’s LAB installed 384 displays on the columns and 26 behind the registration desk to create a platform for a variety of customized immersive digital experiences in the space.

Watch it in action:


  • Jay Sabicer

    I hope they have several hundred extra monitors (of the same type) in the backroom, to replace the ones that will falter over the next few months or years (consistent color calibration will probably be the biggest problem). Job security for a TV repairman.

    It’s hipster cool: lots of new tech that’s congruent with what the Cosmo is all about, but I’m pretty sure it wont age well.

    I’d be more curious on what the next iteration of the Fremont Street experience, now that the technology has evolved a bit since 1995.

    • amid

      They spent $4 billion on the hotel. I think they’ll be able to afford a few new monitors. Also, your suggestion that it won’t age well is moot since installations—even semi-permanent ones like this—aren’t intended to last for decades.

    • http://comedyforanimators.com/ Jonathan Lyons

      Heh, I worked on the very first animation for Fremont Street. Was that 1995? Yikes. We did it with Macromedia Director, working late at night. Wasn’t such a great “experience” for me.

      • Jay Sabicer

        Having worked with Director (versions 3-6), I totally sympathize. Is the whole ceiling operating via use of a couple Pentium 66mHz machines?

  • Scarabim

    I’ve always wished that there were virtual “windows” (that were framed like real windows) that you could hang on your wall, that would have animated scenes of snow falling, or autumn leaves, or a starry night sky…wonder if that’s in the cards?

  • Rodolfo

    Seoul, Korea had enormous public video display units like this in late 1997. America is late to the party!

  • David

    This installation is absolutely beautiful. I did some work in the hotel for an opening party, and my girlfriend and I would just sit and watch the animation change.
    The use of color and different textures to completely change the look of the area works well.
    Kind of magical.