Joe Murray is in the planning stages of a new site called KaBoing TV, which he envisions as “an all cartoon, all animation channel, not only with my content, but bringing in other content providers as well.” Murray, who has a long history in TV animation with series like Rocko’s Modern Life and Camp Lazlo, wrote on his blog about his desire to “make a home for animation that is cool, creator driven, and fair business wise to the people who make the entertainment, as well as being responsible in the advertising we choose to run.”
To date, most of the major online cartoon channels and animation video sharing sites have been started by corporations looking for ways to exploit creators. There hasn’t been any attempt on the part of sites like Aniboom or Channel Frederator to find sustainable and fair models that encourage online animation production. Murray’s track record as an artist responsible for successful shows on both Nick and CN gives him a unique edge as an entrant into the field of online animation distribution. It’ll be interesting to watch what he does.