Studio aka has just completed a 1-minute spot for the UK’s National Lottery – titled “The Big Win” – and it’s one of the most charming pieces of CG animation I’ve seen in a while. It was directed by Marc Craste, of JOJO IN THE STARS fame. The brief from the commissioning ad agency, AMV, was simple: “A man is given a bag of smiles and he hands them out to everyone he meets.” Craste and crew delivered big on that idea with a commercial that is filled with lovely art direction, character animation with personality, and elegant visual storytelling. Man, what I’d give to see the makers of full-length CG films create animation with as much vitality and invention as this commercial. View “The Big Win” HERE.