Hell No Hell No
Old Brew

Hell No

I consider myself fairly open minded about different animation styles and techniques, but I simply fail to see any redeeming value in Beck’s latest music video, “Hell Yes.” [Watch the video in Real Player or Windows Media Player] It’s not that I’m against the video’s choppy, unabashedly lo-fi digital aesthetic, but the execution of that technique is just plain weak. It’s representative of everything that I loathe about modern design and graphics; I’ve never understood how showing a complete disdain for craftsmanship somehow equates to ‘hip’ but perhaps I’m missing something.

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