Nigerian animator Adamu Waziri is the creator of a new animated series Bino and Fino, an African-produced preschool TV series that aims to show a more acccurate representation of children growing up on the African continent. In the interview below, which is well worth viewing, Waziri talks about how Africa is portrayed by Western entertainment companies: “When Disney does something about Africa, you get singing animals, safari. You don’t see any buildings, you don’t see any people in a house, you don’t see people living a normal urban life, like in Lagos, Abuja, wherever in Africa you are.”
It’s not just misrepresentation by American media conglomerates, but also underrepresentation. Nick and Cartoon Network have African channnels that make no effort to represent their viewership in those regions. In Africa, Nick airs Dora the Explorer, The Mighty B!, and Ni Hao, Kai-Lan but features no African characters in its TV series.
In this recent CNN article, Waziri talks about the challenges of home-grown animation in Nigeria. Sponsors still aren’t used to the slow production time of animation, especially when Nollywood features are produced in a month or less, and many Nigerians still have a “West is best” mentality. But he maintains a positive outlook and recognizes the possibilities for animation in the world’s second most populated continent: “Nigeria and other parts of Africa aren’t poor, you have businessmen, the infrastructure, the ability to link up and make studios, finance it and sponsor it and make the market–stop waiting for Disney to do it, do it yourself.”