Being asked to sell stale, dried noodles in a cup must rank as an ad agency creative director’s worst nightmare, but Japanese noodle cup maker Nissin found a workaround by conveniently ignoring the reality of what they’re selling.

For their “Hungry to Win” campaign, the noodle-peddler hired veteran animator Kazuto Nakazawa (Kill Bill, Genius Party Beyond, The Animatrix) and animation studio LOGAN to create a high-energy 30-second action piece with dubious relevance to the dried soup world.

The commerical features the likenesses of Manchester United’s Wayne Rooney, Robin van Persie and Angel Di Maria, made possible by the fact that Nissin is the soccer team’s “Official Global Noodle Partner.”

The campaign is intended to be “inspirational,” said Richard Arnold, a Manchester United exec, and he hopes that the animated ad “will encourage our fans to aspire to be the best in all they do, whether that is at sport, at school or everyday life.”

The ads will be seen in global markets including Singapore, Hong Kong, Thailand, India, Japan, Mexico and Kenya.

CREDITS
Creative Director/Planner: Takahiro Kamei
Art Director: Kenji Tsuji
Director: TAKCOM P.I.C.S
Music: SQUEAK E CLEAN PRODUCTIONS
Animation: LOGAN
Character design: Kazuto Nakazawa
Logo & Subtitle design: Non-format
Post Production: Omnibus Japan

[via Anime News Network]

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