BBC Winter Olympics Promo by Marc Craste BBC Winter Olympics Promo by Marc Craste
CGI

BBC Winter Olympics Promo by Marc Craste

This spot promoting the BBC’s Winter Olympics coverage is one of the finest examples I’ve seen of an illustrative style applied to computer animation. The atmospheric Inuit-flavored promo was directed by Marc Craste (Jojo in the Stars, Varmints) at Studio AKA. Co-designer was Jon Klassen, who posted a little bit about the design process on his blog.

A bigger and cleaner version of the spot can be viewed here.

(via Motionographer)