Apple’s new holiday spot, “Share Your Gifts,” is a two-minute-forty-five-second piece conceived by TBWA\Media Arts Lab and produced by Buck.

No production credits have been released yet for the ad, besides a music credit to Billie Eilish, the 16-year-old singer who performs an original song created for the commercial, “Come Out and Play,” which she wrote with her brother, Finneas O’Connell.

The accompanying behind-the-scenes video shows the construction of the miniature sets, which were then integrated with cg character animation.

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Amid Amidi

Amid Amidi

Amid Amidi is Cartoon Brew's Publisher and Editor-at-large.

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