One of the reasons I like Chipotle is their emphasis on humanely raised animals. Whether raising meat can ever be as idyllic or beautiful as depicted in this new stop motion short called Back to the Start is open to debate, but it’s an undeniably attractive piece of advertising. It was directed by designed by London-based Johnny Kelly whose hand-made approach to the art form is a perfect match for Chipotle’s message. Like George Pal’s Puppetoons, Kelly knows how to animate stylized geometric forms with organic appeal.
Behind-the-scenes production photos on Johnny Kelly’s Flickr account.
Making of video and credits after the jump:
