In a world of cgi and puppeted 2D, drawn advertising projects can find ways to stand out.
Paris-based Eddy produced this elegant piece, designed as one long ‘take,’ for France’s minting institution, Monnaie de Paris. It’s one of two projects Eddy was hired to make for the mint, commissioned through the agency La chose. (The other piece hasn’t been released yet.)
Hugo Ramirez directed the spot, and Olivier Lescot supervised animation at Brunch Studio. The visual style for the piece was designed by Leïla Courtillon, who was an an Artist of the Day on Cartoon Brew last October.