Gabe Swarr for Radiohead and AniBoom Gabe Swarr for Radiohead and AniBoom

Gabe Swarr for Radiohead and AniBoom

Gabe Swarr was commissioned to create this Flash-animated musical piece below advertising Radiohead and AniBoom’s “In Rainbows Music Video Contest.” As Brew readers know, I’m not a fan of contests like these, but of all the animation contests one could possibly enter, the AniBoom ones tend to be the least icky. For example, this particular contest is structured in such a way so that storyboards are judged first and you’re not being asked to submit an entirely finished product. Afterwards, the winning storyboards are even given a small sum of money to produce their videos.

As for Swarr’s piece, it’s a large leap from his usually recognizable work. He explains on his blog: “My approach was to keep as close to Radiohead’s established video style. My natural style is kind of opposite of that, so it was a cool creative challenge.”