Bi-coastal (NY & LA) commercial shop Buck produced and directed this spectacular 2-1/2 minute spot for online bookseller Good Books. And if you think the piece feels familiarly gonzo, that was intentional. Buck posted this disclaimer at the end of the film:

DISCLAIMER: What you will see is an entirely fictional and completely unendorsed representation. (Though we humbly suggest Hunter S Thompson might have liked it.) We are devoted fans paying homage. No disrespect is intended.

Credits after the jump.
Directed by: BUCK

Creative Director:
Ryan Honey

Executive Producer:
Maurie Enochson

Nick Terzich

Alyssa Evans

Emily Rickard

Ben Tucker

Associate Creative Director:
Joshua Harvey

CG Supervisor:
Doug Wilkinson

Animation Director:
Steve Day

Art Director:
Joe Mullen

Joshua Harvey

Joe Mullen

George Fuentes

Trevor Conrad

Jenny Ko
Jon Gorman

2D Animators:
Joe Mullen

Harry Teitelman

John MacFarlane

Jamal Otolorin

Joshua Harvey

William Trebutien

Matt Everton

Taik Lee

Tristan Balos

Regis Camargo

Kendra Ryan

George Fuentes

Trevor Conrad

Jahmad Rollins

Matthew Wade

3D Artists:
Jens Lindgren

Timm Wagener

Kai Wang

Joao Rema

Albert Omoss

Joshua Harvey

Christine Li

Kelsey Charlton

Ana Luisa Santos

Nick Forshee

Alex Perry

Joshua Harvey

Joe Mullen

Moses Journey

Matt Lavoy

Jenny Ko

Helen Hsu

Elizabeth Steinberg

Adam Smith

Music and Sound Design:

Voiceover Artist:
Thor Erickson

Voiceover Recording:
Post Audio Labs

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Jerry Beck

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