Japanese animated commercials online archive

Here’s one for the history buffs: a link to a fascinating online archive of fifty vintage Japanese animated commercials.

This site is part of an on-line exhibition showcasing domestic life in Japan during the “Showa” period (the Hirohito era, 1926-89). Japan’s Research Institute for Digital Media and Content (DMC Institute) digitized of a large collection of TV advertisements obtained from the Momoya Co., a leading food company. The collection consists of 218 animated TV spots that date back to 1953. Of the 50 pieces posted on-line, the earliest one was produced in 1958. These provide a glimpse at a rarely discussed early phase of anime history.

(Thanks, Carlo Guillot)