RBC Blue Water Project by Convert and Jon Klassen RBC Blue Water Project by Convert and Jon Klassen

RBC Blue Water Project by Convert and Jon Klassen

Blue Water Project

This excellent spot for the Royal Bank of Canada’s Blue Water Project is among those rare pieces of design-oriented animation in which an equal amount of thought is given to the movement of the artwork as to its production design. There’s only one cut in the entire commercial; the scenes flow smoothly into one another in a way that drives home the commercial’s subject matter–water. The spot is directed by Convert for The Ebeling Group and designed by Jon Klassen, who has posted his illustration designs for the commercial on his blog. Klassen also co-directed a fine student film at Sheridan a few years ago called An Eye For Annai.