Sony PS3 Spot by Superfad

Superfad spot

Superfad has delivered an impressive 3D spot for the Sony PS3, directed by Kevin Lau and Frank Pichel. Superfad’s animation of the ‘exploding’ PS3 are tightly integrated with the videogame footage but also make a unique impression of their own because of the stylized b&w art direction. The use of a simple grey background also heightens the impact of the piece. It’s refreshing to see such restraint on the part of directors working with CG.

(via Motionographer)